Real Beauty Manifesto

The Real Beauty Manifesto was created in 2015 with the intention of connecting natural and organic beauty brands and promoting a more holistic view of honesty, integrity, community and sustainability. The Real Beauty emblem assures customers that they can purchase a given product with confidence.

The key criteria of the Real Beauty Manifesto are: Purity - removing all harmful chemicals and toxins in beauty products; promoting a natural and organic way of life; and protecting the health, the Earth and the future of our children. Compassion - a strict ban on animal testing of cosmetics in any form. Honesty - rejecting the promotion of unrealistic beauty ideals that lead to increasing numbers of young people with poor body image, low self-esteem and eating disorders. Community - support small and local businesses to encourage a diverse and healthy economy. Transparency - the price a customer pays for a product should reflect the value of its ingredients. Sustainability - recycling whenever possible and actively reducing the waste produced.