1% FOR THE PLANET

1% FOR THE PLANET was founded on the banks of the Madison River when two longtime friends and successful entrepreneurs went on a fishing trip in 2001.

Realizing that businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales - not profits - to environmental organizations.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% FOR THE PLANET and launched a global movement.

A simple idea

Because companies profit from the resources they take from the Earth, they should protect those resources. With Patagonia leading the way, this idea resonated with other brands like Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more, and they joined 1% FOR THE PLANET.

Today, 1% FOR THE PLANET can be found all over the world.

To date, 1% FOR THE PLANET has confirmed over $530 million in donations to environmental causes. This number is growing exponentially as our network grows each year, demonstrating the power of collective action.

Commit, but then figure it out

1% FOR THE PLANET was founded on the idea that society has an obligation to give back for the use of our planet's resources. It started with a basic idea, and more than 20 years later we are still helping businesses meet their commitments.

https://www.onepercentfortheplanet.org/