Purity Vision

Purity Vision: Natural Beauty and Ecology at the Heart of the Brand

The Purity Vision Story

The founding of the PURITY VISION® brand in 2008 was driven by a vision to offer high quality, 100% natural products at affordable prices. The founders, nature lovers and travelers, wanted everyone to be able to take care of their health and beauty with sustainability in mind. Inspiration from their travels around the world brought a wealth of traditional ingredients and beautifying practices to the brand, which are now at the core of Purity Vision products.

Origin of Purity Vision products

The quality of Purity Vision products is ensured by careful selection of ingredients and suppliers. The company regularly visits the countries of origin of the raw materials to ensure that the products are produced gently and retain maximum beneficial substances. It uses modern technology coupled with traditional knowledge, while the raw materials are hand-picked in the spirit of Fair Trade.

Collaboration and Certification

Purity Vision works with farmers in Uganda, the Philippines, Bulgaria and other countries, supporting underprivileged families and increasing their stable income. This fair practice has led to the prestigious Fair for Life certification, making the brand one of the pioneers in fair trade in the Czech Republic and Slovakia.

First Product - Organic Virgin Coconut Oil

The brand's first product was the Organic Virgin Coconut Oil in blue packaging, which is still a popular and widespread product in the range today. The variety of sizes and pack types, from small 100ml to 10 litres, allows consumers to choose exactly according to their needs.

Ecology and nature in production

Purity Vision's eco-friendly approach is reflected throughout the entire process of manufacturing, packaging and distribution of products. The use of recyclable packaging, the reuse of packaging material and production using green energy from renewable sources show a deep respect for nature. Products are distributed by CNG vehicles, helping the brand to reduce its environmental impact.

Brand philosophy and values

Purity Vision emphasizes fairness, innovation and quality in its products. Products are tested by the founders on themselves, which is considered the best way to verify quality. The products do not contain animal ingredients and are not tested on animals. Overall, the brand reflects the values of ecology, quality and hope for the Earth and humanity.

Purity Vision is an example of how a beauty and health brand can be in line with ecology and social responsibility. Its products not only bring beauty and health to their