Burberry My Burberry Eau de Parfum for Women

A floral fragrance for women launched in 2014. Burberry presents the most significant fragrance it has produced to date. It is a story from old times, yet firmly rooted in the present. A London garden after the rain and the name My Burberry, what people exclaim every time they talk about their trench coat. A timeless classic, this is also an expression of the present and future through fragrance. The fragrance is inspired by an English garden after the rain; it is confident, beautifully elegant, and understated in a typically British way. It is an expression of the brand's past and future, which is why the campaign features: Kate Moss and Cara Delevigne – uniquely captured together for the first time. The visuals and all their joint photographs were taken by photographer Mario Testino under the direction of creative director Christopher Bailey. Cara and Kate wear trench coats, adding a touch of individuality, history, and optimism to the entire campaign. The fragrance was created by perfumer Francis Kurkdjian, renowned in the field worldwide, having worked in it for over 20 years. It is a floral fragrance, with top notes of sweet pea and bergamot, a heart of geranium, and a base of patchouli and damask rose. The bottle design reflects the Burberry trench coat. The cap resembles a trench coat button, and the bow is made from the same material as the trench coat – a material invented by Thomas Burberry over 100 years ago. Christopher Bailey, Chief Creative and CEO of Burberry, says: My Burberry is the true embodiment of our brand - fragrance, design, and attitude. A fragrance that is a replica of a trench coat, excellent in every way.